FireTV Mobile App Improving Media Consumption Experience Of Fire TV User
Throughout the 12 week internship, independently drive the end to end conceptualization and design solutions to enhance the customer experience in the Fire TV Mobile App. I'm unable to provide detailed insights and designs due to the Non-Disclosure Agreement (NDA).
Define
Through a series of secondary research studies, expert interviews and deep dive analysis of the current Fire TV living room and mobile experience, I presented a series of research findings and conclusions to my team members and stakeholders to narrow down my problem space to the key customer needs for entertainment consumption with a mobile device. These key customer experience outcomes and unmet needs were then prioritized and used to set direction for the next phase of solutioning work.
Ideate
After prioritizing the needs, I looked up new ideas from everywhere and pitched a lot of How Might We questions. Various functions, service architectures were built based on the users’ journey.
Design
At this stage, I brought my top solutions to higher fidelity flows and developed a users test plan to test my assumptions and answer any open questions. The test was conducted remotely, and about 15 users were recruited from inside of Amazon due to coronavirus constraints and confidentiality of the work. As I continued to test and iterate the designs, the prototype was revised based on the test result to arrive at the final design solution. The final presentation and report were pitched for the final presentation to design leadership in Amazon.
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